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Instagram Strategy Document

Complete social media roadmap for Spine Central Chiropractic — designed to position the brand as the trusted authority in modern, evidence-based chiropractic care.

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🎯 Strategy at a Glance

Target Audience

Adults (25-65), tradies, office workers, wellness seekers, parents

Content Mix

• 40% Educational
• 30% Patient Results & Behind-the-Scenes
• 20% Social Proof
• 10% Engagement

Publishing

3-4 posts weekly + daily Stories

Success Metrics

• 8-15% monthly follower growth
• 3-5% engagement rate
• Consistent patient inquiry generation

📋 Strategic Framework

📱 Content Strategy & Pillars

🎨 Creative Production Guidelines

📊 Profile Optimization

🚀 Growth Strategy

🎬 30-Day Launch Roadmap

💡 Content Ideas Library

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Quarterly Review Required

Review and adjust this strategy every quarter based on: performance analytics, platform changes, patient feedback, business goals, and competitive landscape.

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