🗺️ Industry Landscape

Your competitive advantage roadmap for dominating Bass Hill chiropractic

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Quick Summary — The Market Opportunity

You're entering a growing $15-25M chiropractic market in Sydney's South West with increasing demand but no dominant player.

Your Edge: Evidence-based care + Modern techniques + Local connection = Sweet spot between outdated traditional practices and expensive wellness centers.

Target: $250-350k revenue in Year 1 by capturing just 1-2% market share.

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🎯 Key Numbers at a Glance

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Market Size

$15-25M annually

Total chiropractic spend in your area

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Your Target

$250-350k Year 1

Just 1-2% market share needed

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Total Competitors

80-100

Fragmented — no one dominates

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Addressable Market

85,000+ residents

Bass Hill, Bankstown, surrounding

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🏆 Where You Fit In (Competitor Tiers)

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Your Positioning: Evidence-based care + Modern techniques + Personal service = The best of all worlds

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🏢 Tier 1: Wellness Centers

8-12% market share each

❌ Expensive (30-50% premium)

❌ Impersonal, corporate feel

❌ Pushy packages

✅ You win: Personal connection, flexible plans, no contracts

⭐ Tier 2: YOU

Target 3-5% market share

✅ Evidence-based + Personal

✅ Multiple modalities

✅ Digital-first approach

🔧 Tier 3: Traditional Chiropractors

1-3% market share each

❌ Outdated techniques

❌ Limited services

❌ Weak online presence

✅ You win: Modern approach, strong digital presence

📱 Tier 4: Mobile/Part-Time

<1% market share each

❌ Limited availability

❌ No fixed location

❌ Inconsistent service

✅ You win: Professional clinic, reliable availability

💪 Your 6 Competitive Advantages

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1. Hyper-Local Bass Hill Focus

Be THE Bass Hill chiropractor

Community connection builds trust

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2. Digital-First Approach

70% of competitors have outdated websites

Dominate Instagram and Google

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3. Review Generation Machine

Target: 50+ reviews at 4.8+ stars

Top 10% of market

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4. Multiple Modalities

Chiro • Dry Needling • Hijama • Massage

Complete care, one location

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5. Evidence-Based Modern Approach

No long-term contracts or pushy packages

Focus on lasting results

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🎯 Your Best Target Customers

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