Foundations

Building the core business infrastructure for sustainable growth and market positioning.

🎯 Ideal Customer Profile (ICP)

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Pain Relief & Injury Recovery

Who: Adults 25-65 • Tradies & Office Workers

Where: Bass Hill, Bankstown, South West Sydney

Core Pain Points:

• Chronic back/neck pain affecting daily life
• Previous treatments haven't worked
• Skeptical of pushy packages
• Want real, lasting solutions

They're Looking For:

✓ Chiropractor who listens

✓ Clear explanations

✓ Transparent pricing

✓ Real results, no long contracts

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Wellness & Prevention

Who: Health-conscious 30-60 • Wellness Seekers

Where: Bass Hill, Bankstown & Surrounding

Core Motivations:

• Prevent pain before it starts
• Natural, holistic solutions
• Optimize posture & movement
• Long-term health partner

They're Looking For:

✓ Evidence-based wellness programs

✓ Multiple modalities (hijama, cupping, etc.)

✓ Root cause focus

✓ Preventative care plans

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💡 Value Proposition

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"Move better, live better — evidence-based care that delivers real, lasting relief."

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🏥 Complete Care, One Location

Chiropractic • Dry Needling • Hijama • Massage • Rehab

🤝 No Pushy Packages

Pay-as-you-go • No contracts • Full transparency

🔬 Evidence-Based Approach

Research-backed • Root cause focus • Clear explanations

📍 Local & Personal

Bass Hill based • Dr. Bilal Abdelkafi • Home visits available

🗺️ Customer Journey

🩹 Pain Relief Journey

🌿 Wellness Journey

📊 Success Metrics

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Lead Generation

80-120 leads/month

15-25% conversion rate

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Acquisition

$40-70 CPA

400%+ ROAS

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Satisfaction

4.8+ Google rating

50%+ retention

35%+ referrals

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Business Growth Targets

• $20-30k monthly revenue (Month 6)
• $250-350k Year 1 revenue
• 15-20% month-over-month growth (first 6 months) </aside>

🎨 Brand Foundation